The Radio Advert Conventions

The conventions for any radio advert are as followed. Firstly, I just did a research on other successful radio adverts on the www.matrixradio.co.uk they provide radio adverts for various different companies such as MetroCity Taxi service. They have diverse methods of attracting their different types of target audience. However, there are a several things that all their radio adverts share in common such as the use of voice overs and voice effects, the music in the background which gets turn down in the beginning but rapidly goes up towards the end. The tag line slogans for comic effect, and the concept of having a humorous tone of voice to create a funny atmosphere and put their target audience at ease.

We similarly used, the voice over and the voice effects the music in the background one which inclines towards out theme which is race therefore, we used a reggae tune for a cultural affect. We used the power of the volume in order to project the voice clearly. We used a rhetorical question in order to engage and invite our audience into the discussion we used a more or less 'judgmental' research study to provoke our audience into cooperating into the 'controversial topic' based on the origin of mixed race people and how they are perceived within society. In contrast, however, we did not use any comedy for comic effects because we felt as though the topic of race may have been a bit too sensitive to use that approach it may have possibly come across as mockery.

In conclusion, most conventions are commonly shared amongst all radio adverts however, depending of the topic or the subject which you are addressing the tone of voice and attitude varies. The purpose of the radio advert also determines the mode of the radio advert, in some cases you may use it as a means of marketing, promoting or advertising your company through self praise and etc. however in cases of debating subjects it is best to stay real and that is what me and Naomi tried to stick too.

The technology I learnt most from would be using photoshop on the MACs. I used photoshop to create the print advert and I think it helped make the print a lot more professional and clean cut. I learnt techniques such as the erase tool, horizontal type tool and lasso tool which all helped to cut and shape my print. The knowledge of these tools also helped me be able to put the Channel 4 logo on to the print advert for it to look more realistic.













The blog helped throughout the whole process. As I was planning my documentary, I would use the blog to help me, such as looking at past blogs and seeing how they constructed their own documentary. We would also update our documentary every time we did something new; this helped me later on with my evaluation. I can now look back and see what we were doing at a certain time, and notice what was wrong. Also because we put our audience screening information on the blog, i could look back, to help me as I did the final edit.

Audience Screening

Me and Naomi have finally managed to finish all the editing that was necessary for our audience screening, this has enabled us to carry out the next step towards our final edit of the documentary. We have received great critical, analytical and praiseworthy feedback from the people who we have showed it too. The audience's feedback was noticeable on their facial expressions and also through the written and verbal comments we've received. For example some of the students laughed at some of the answers given by the younger interviewee's of the documentary as they spoke in a very abrupt manner this was a great sense of relieve as we were worried that the controversy of the topic may have possibly caused an uproar within the classroom as students may have wanted to share their personal views, perceptions and opinions on the subject at hand. At the beginning of the audience screening we explained the purpose of the documentary the analysis and the aim. We also established the reasons in which we have asked them to have a look at the documentary we've produced, we honestly expressed that due to the fact that it was our personal documentary we have become too bias and attached to our piece of work to notice any flaws or errors therefore, we were in desperate need of an objective opinion of the public in order to help improve it. We also asked them to pick their favorite print advert as Naomi had originally designed three different ones and we found it too hard to specifically choose one out of the 3, therefore, we decided to rely upon the opinions of our public. The first question we asked was 'Did you enjoy the documentary?' 99% of our audience said 'Yes' and only one person said 'No' due to the fact that they felt as though it would not interest them because they are not mixed race themselves. We also asked what they liked the most many people loved the variety of the difference in opinions which we addressed in the documentary, they also liked the Happy Mixed Race Faces shown at the beginning to manifest the new upcoming 'race'. We also asked what they did not like many said the that they could not hear the introduction of the documentary as it sounded very echo like and this hindered the understanding of the documentary itself as this was the introduction. We have found out that people found the music very bias and they did not feel as though it contributed to the overall purpose and meaning of the documentary it sounded too subjective and one sided. The reason why we specifically choose the reggae music in the documentary is due to our target audience from the previous questionnaire that we done we found out that afro - Carribeans seemed most interested in the subject. However, due to the criticism we have received we'll have to change the music style. Many people also said that the titles were not big enough some did not stay on for long enough. We also failed to identify the speakers presented in the documentary so many people got confused with who was who. The audience also voted on the third print advert we presented they also mentioned that there was no changes necessary and it was just 'perfect' the way it was. Most of the people managed to identify our target audience by stating that it was for 16-25 however, they also felt as though any age range was able to watch it with pleasure. The main changes we was asked to make was to add new scenes on such as asking more people from outside the school environment for example, members of the public.

Print Advert Placement

The Newspapers we have chosen to advertise our print advert would be in the Metro and the Sun.

The Metro would be a good newspaper put our advertisement in for many reasons. The Metro is a popular paper that is mainly around about public transport, this makes it easy for people to obtain the paper and this will enable us to get a broad audience. Also if its on the trains in the morning, which students use, it will help us capture the audience we are aiming for. The metro is a free paper, so more people are likely to read it and see our advertisement unlike papers like the Mail or Mirror.


Other Newspapers we would advertise our print in would be the Sun. This is because the sun is the most popular Tabloid in england. The sun, covers stories that some other newspaers may not and because our documentary is different, it may appeal to the sun readers.The sun looks into sories alot about socity and how social aspects effect society, so i think our documentary would fit in well.

Print advert ideas

I have made three print adverts, all done with photoshop. These adverts will shown in our audience screening, so the audience will be able to chose the best one, for us to use a final advert. Also if they point out aspects they don't like, we will be able to change them.




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Naomi working on Print Advert.