The Radio Advert Conventions

The conventions for any radio advert are as followed. Firstly, I just did a research on other successful radio adverts on the www.matrixradio.co.uk they provide radio adverts for various different companies such as MetroCity Taxi service. They have diverse methods of attracting their different types of target audience. However, there are a several things that all their radio adverts share in common such as the use of voice overs and voice effects, the music in the background which gets turn down in the beginning but rapidly goes up towards the end. The tag line slogans for comic effect, and the concept of having a humorous tone of voice to create a funny atmosphere and put their target audience at ease.

We similarly used, the voice over and the voice effects the music in the background one which inclines towards out theme which is race therefore, we used a reggae tune for a cultural affect. We used the power of the volume in order to project the voice clearly. We used a rhetorical question in order to engage and invite our audience into the discussion we used a more or less 'judgmental' research study to provoke our audience into cooperating into the 'controversial topic' based on the origin of mixed race people and how they are perceived within society. In contrast, however, we did not use any comedy for comic effects because we felt as though the topic of race may have been a bit too sensitive to use that approach it may have possibly come across as mockery.

In conclusion, most conventions are commonly shared amongst all radio adverts however, depending of the topic or the subject which you are addressing the tone of voice and attitude varies. The purpose of the radio advert also determines the mode of the radio advert, in some cases you may use it as a means of marketing, promoting or advertising your company through self praise and etc. however in cases of debating subjects it is best to stay real and that is what me and Naomi tried to stick too.