Radio Advert.

To create our radio advert I (Naomi) used Garage band on the MACs. We decided to use the same music as we did on our documentary so it all links and also we like the music as it has a conation on the Caribbean. I then recorded Fatima’s voice (as Female Basic) and I overlapped it over the music. We had a few difficulties as we tried to make it loud as possible, also because its new software that I haven’t used before, I had to figure out what I was doing to make our radio advert. I also tried to stick to the conventions of a radio advert, with the fading in and out.









Radio Audience Screening

Through our audience screening we learnt that everyone understood what was said, however when we asked what we could we improve, the majority said, for the speaking voice to be louder. We will try and improve this, however I believe that was the highest we could go on garage band. Everyone said, that they enjoyed the music we chose. Everyone understood that the documentary was on at 9pm on channel 4. We are happy that this got across, as it was very important information. From our audience screening we learnt that the majority of people would pay attention if our radio advert came on and further more, watch our documenarty because of it.

Radio Advert Questionnaire

Radio Advert Script

Radio Advert Script


Fatima:

A research study suggests that Mixed Race people are more ambitious, more attractive and more successful than any other race. Do You Fit into this category? Well join us on the controversial topic on how mixed race people are perceived in today’s society; on Tuesday night at nine o’clock on channel 4 this is the Caste Me Half documentary. At Nine on Channel 4.

Print Advert Analysis

Radio Station

The Radio station we choose to help advertise our documentary through our radio advert is Choice FM as it generally targets ethnic groups and promotes R&B, Reggae and Hip Hop sort of music which initially attracts not only ethnic groups but mainly the youth of our contemporary society which ultimately is our main target audience.

The Radio Advert Conventions

The conventions for any radio advert are as followed. Firstly, I just did a research on other successful radio adverts on the www.matrixradio.co.uk they provide radio adverts for various different companies such as MetroCity Taxi service. They have diverse methods of attracting their different types of target audience. However, there are a several things that all their radio adverts share in common such as the use of voice overs and voice effects, the music in the background which gets turn down in the beginning but rapidly goes up towards the end. The tag line slogans for comic effect, and the concept of having a humorous tone of voice to create a funny atmosphere and put their target audience at ease.

We similarly used, the voice over and the voice effects the music in the background one which inclines towards out theme which is race therefore, we used a reggae tune for a cultural affect. We used the power of the volume in order to project the voice clearly. We used a rhetorical question in order to engage and invite our audience into the discussion we used a more or less 'judgmental' research study to provoke our audience into cooperating into the 'controversial topic' based on the origin of mixed race people and how they are perceived within society. In contrast, however, we did not use any comedy for comic effects because we felt as though the topic of race may have been a bit too sensitive to use that approach it may have possibly come across as mockery.

In conclusion, most conventions are commonly shared amongst all radio adverts however, depending of the topic or the subject which you are addressing the tone of voice and attitude varies. The purpose of the radio advert also determines the mode of the radio advert, in some cases you may use it as a means of marketing, promoting or advertising your company through self praise and etc. however in cases of debating subjects it is best to stay real and that is what me and Naomi tried to stick too.

The technology I learnt most from would be using photoshop on the MACs. I used photoshop to create the print advert and I think it helped make the print a lot more professional and clean cut. I learnt techniques such as the erase tool, horizontal type tool and lasso tool which all helped to cut and shape my print. The knowledge of these tools also helped me be able to put the Channel 4 logo on to the print advert for it to look more realistic.













The blog helped throughout the whole process. As I was planning my documentary, I would use the blog to help me, such as looking at past blogs and seeing how they constructed their own documentary. We would also update our documentary every time we did something new; this helped me later on with my evaluation. I can now look back and see what we were doing at a certain time, and notice what was wrong. Also because we put our audience screening information on the blog, i could look back, to help me as I did the final edit.