Marketing strategy
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Friday, 1 April 2011
Wednesday, 30 March 2011
A2 Evaluation for Advanced Production – Documentary
A2 Evaluation for Advanced Production – Documentary
A definition of documentary by Michael Rabiger says ‘ Documentary should act on our hearts, not just our minds; it exists to change how we feel about something’ with that definition, compared with our own definition which is, ‘A piece of media that is edited to show a ‘true*’ picture of the subject that is shown, which the viewer is left to conclude their own opinions on. The definition includes the word true, however because it’s edited the media only show what they want to be seen, so that truth can be twisted. Both definitions fits well with our documentary because, it really makes you think. It enables you to make up your own mind, and allows you to come up with your own opinion, which is contrived through our diverse interviews.
Our documentary topic is what it is to be mixed race in today’s society. I, Naomi, came up with the initial idea due to the fact that I am mixed race and the idea of asking other people what their views are on mixed race people interested me. The mixed race community is getting larger and as a group we wanted to know what effect it has in the wider society. As we looked into it, we found out that our topic could potentially become controversial, as we are asking about people’s opinions on race, which can be a touchy subject. For that reason it appealed to us.
One of the typical conventions of a documentary that is often used in the opening is voiceovers. They tend to use this opportunity to state facts or introduce the documentary. The advantage of this is that they are still able to show images which usually are linked to the topic. This allows the audience to understand what is happening from the start and also gives more of an entertaining way to learn the statistics; this is something we have used in our documentary. We introduce our topic and give interesting facts and statistics whilst showing a varied mix of characters to draw our audience in early.
Title pages are very important in documentaries, as there tend to be many different scenes, so these help the documentary flow and lets the audience keep up with the narrative. Another convention used in a documentary is titles. We used titles in every scene, where a new person was introduced, this was so the audience famlilarise themselves with the person who is being interviewed and gave the audience insight into their role in the documentary and their position in society. In the audience screening the audience said that the titles were too small and were not on the screen long enough to read and mentioned that we failed to identify some of the speakers so they were confused as to who was who. We tried to change all of this for our final edit and think that now the narrative is easier to follow.
Another key convention in documentary is music. Its genre is usually relevant with the narrative or tends to be there is to help transition the scenes. We noticed non-diagetic sound is not used as much as in a documentary like for instance in a movie and concluded that was because you don’t need to build any sort of atmosphere, or make it dramatic in every shot. This would make the documentary emotive and therefore sway the audience’s decisions, where as the main objective of documentaries is to show both sides of the story and allow the audience to make up their own mind. This is not to say in some documentaries that this doesn’t happen, it just happens less frequently. We used music in the background and through each change of scene. We chose cultural music from the reggae genre, so the audience can relate the music to our topic and they may feel more familiar. In our audience screening it was noted that the music sounded too subjective and one sided. However our original research survey found that the people of ethnic background were most interested in our subject, so we decided to keep the music as it is as they were our target audience and our main priority.
Archive footage can be used in a documentary to add history; this helps the audience, understand the background of what the topic is in the documentary. In our documentary we wanted to use achive footage, to help show social change from the early 50s/60’s to now. However we was unable to show the footage we found in the first five minutes and due to not being our own work.
The modes we used for our documentary was Pro active and Expository. We used pro active, so we could involve ourselves in interviews and group discussions, making our participants feel more comfortable and have a level engagement. However when it came to editing we decided to cut out when we were asking questions and getting involved as it took up a lot of time and we were unable to get good footage of ourselves as we were such a small group. We chose Expository to inform, educate and enlighten our audience through a narrative voice, into introducing our documentary at the beginning. Hoping to immerse our audience into the story as quickly as possible.
In our Documenatry we tried to show the ‘true’ picture of our topic by having many different opinions. Our inspirational text ‘Is it better to be mixed race’ did not have many opinions from ‘everyday’ people, just from people who had a theoretical viewpoint. We wanted to get more ‘everyday’ people perspectives as we thought this was more interesting then scientific dialogue. However, because we were unable to put in all of our footage into the 5-minute time limit, we had to cut and edit most of it. So we decided to use the most entertaining and the most opposing views that would shock people hoping to draw them in to the narrative.
For our pre production, we tried to organise as much as we could for the production section, however because it is a documentary, we couldn’t script all dialogue. We did script our questions that we would ask, but our participants were not aware of our questions and therefore we think we received their gut feeling on the topic, not a well thought through answer. We hoped this would make it truthful and not what they thought we wanted to hear. We let the people we were speaking to represent themselves by their clothes, their dialect and responses, to give more of a ‘true’ picture of them. After all we were asking about their identities and did not want to change the way they were represented.
At the start of our documentary we had many different faces, all these faces were of different ethnic groups, we chose to do this, to represent how society is now multicultural and hopefully grab people outside of our target audience more. In our audience screening a lot of people said that we had only included those of colour and that we should add people from other races too. In our final edit we filmed more people and edited it together so there is a more equal spread of ethnicities in the beginning.
Our Documenatry would be shown on channel 4 at 9pm. This is because we think that our documentary applies to the channel 4 objectives and programming.
Channel 4 tends to provoke the audiences views and challenges their opinions and we quote “foster the new and experimental in television. It will encourage pluralism, provide a favoured place for the untried and encourage innovation in style content perspective and talent on and off screen”. ''We will use our reputation for risk and non-conformism to engage a younger generation in the values of public service broadcasting’. I think our documentary would be very suited for channel 4, because of our controversial topic. Our inspirational text ‘is it better to be mixed race’ was shown on channel 4, so we know that a channel 4 audience would be most suited to our topic. Also it being shown at 9pm allows us to get our target audience (16-25 year olds) as most people are watching TV at this time. This helps the documentary to be more popular and should reach out to a wider audience as its prime time.
Our target audience for our documentary is aged between 16-25 however we understand that it may relate to people who are older, so it may appeal to them too. The target audience’s relationship with the product is intriguing because firstly, the participants in the documentary are mainly teenagers. Their dress code initially is a school uniform and their dialect, immediately reflects on the identities of our target audience. The characterisations and attitude of the participants is acknowledged by our target audience due to the common background and ideologies shared.
The diverse faces of students shown in the beginning of the documentary highlights the variety of cultures in the world this ultimately enables our target audience to engage with each person whom they feel is closest to their personal identity.
The questions have been asked and answered in standard, understandable and basic English which should appeal to our target audience.
The background music brings together people from all different ethnic minorities, which enables a wider audience to engage with the documentary. Reggae music essentially is embraced by the youth; this once again attracts our target audience.
Here are some of our outtakes.
Clip wrong 1 – to start off our documentary we have many shots of mixed race people, we had to take some out, for the fact they were not framed properly. In our audience screening the audience said that we had used too many ethnic faces and too make it appeal to wider audience we should include different races, we did this.
Clip wrong 2 – also at the start we have me (Naomi) introducing the documentary and what it involves. This shot was done many times before, in different scenery. We did this shot many times, because we had many sound problems like distortion and echoing. For that reason and others such as the long camera shot used and me being unable to remember all the words, we took it out and re-did our introduction by coming closer to me and breaking down the script.
Clip wrong 3 (groups) - We had a lot of unused interviews with groups. We couldn’t put most of it in our documentary for a few reasons. In our first group interview we realised the questions we used were very basic, we didn’t get reaction or enthusiasm in the answers. Also in our first group one-person changes after we changed our questions and asked for a second interview. This wouldn’t have worked for continuity reasons, so we took it all out. For our second group, we made a few camera errors, like zooming in and panning at random times, this would have confused or distracted the viewer, so it was taken out. We decided from then on to give our interviewers key statistics that would hopefully get their mind working and get them interested in the topic.
Clip wrong 4 (all clips) – what we found when we was making our documentary is that we had a lot of unused clips, that we was unable to use because we had to fit it into 5 minute time limit. So we picked the most controversial answers to coincide with our controversial topic, in order to make it interesting for all those who watch
A definition of documentary by Michael Rabiger says ‘ Documentary should act on our hearts, not just our minds; it exists to change how we feel about something’ with that definition, compared with our own definition which is, ‘A piece of media that is edited to show a ‘true*’ picture of the subject that is shown, which the viewer is left to conclude their own opinions on. The definition includes the word true, however because it’s edited the media only show what they want to be seen, so that truth can be twisted. Both definitions fits well with our documentary because, it really makes you think. It enables you to make up your own mind, and allows you to come up with your own opinion, which is contrived through our diverse interviews.
Our documentary topic is what it is to be mixed race in today’s society. I, Naomi, came up with the initial idea due to the fact that I am mixed race and the idea of asking other people what their views are on mixed race people interested me. The mixed race community is getting larger and as a group we wanted to know what effect it has in the wider society. As we looked into it, we found out that our topic could potentially become controversial, as we are asking about people’s opinions on race, which can be a touchy subject. For that reason it appealed to us.
One of the typical conventions of a documentary that is often used in the opening is voiceovers. They tend to use this opportunity to state facts or introduce the documentary. The advantage of this is that they are still able to show images which usually are linked to the topic. This allows the audience to understand what is happening from the start and also gives more of an entertaining way to learn the statistics; this is something we have used in our documentary. We introduce our topic and give interesting facts and statistics whilst showing a varied mix of characters to draw our audience in early.
Title pages are very important in documentaries, as there tend to be many different scenes, so these help the documentary flow and lets the audience keep up with the narrative. Another convention used in a documentary is titles. We used titles in every scene, where a new person was introduced, this was so the audience famlilarise themselves with the person who is being interviewed and gave the audience insight into their role in the documentary and their position in society. In the audience screening the audience said that the titles were too small and were not on the screen long enough to read and mentioned that we failed to identify some of the speakers so they were confused as to who was who. We tried to change all of this for our final edit and think that now the narrative is easier to follow.
Another key convention in documentary is music. Its genre is usually relevant with the narrative or tends to be there is to help transition the scenes. We noticed non-diagetic sound is not used as much as in a documentary like for instance in a movie and concluded that was because you don’t need to build any sort of atmosphere, or make it dramatic in every shot. This would make the documentary emotive and therefore sway the audience’s decisions, where as the main objective of documentaries is to show both sides of the story and allow the audience to make up their own mind. This is not to say in some documentaries that this doesn’t happen, it just happens less frequently. We used music in the background and through each change of scene. We chose cultural music from the reggae genre, so the audience can relate the music to our topic and they may feel more familiar. In our audience screening it was noted that the music sounded too subjective and one sided. However our original research survey found that the people of ethnic background were most interested in our subject, so we decided to keep the music as it is as they were our target audience and our main priority.
Archive footage can be used in a documentary to add history; this helps the audience, understand the background of what the topic is in the documentary. In our documentary we wanted to use achive footage, to help show social change from the early 50s/60’s to now. However we was unable to show the footage we found in the first five minutes and due to not being our own work.
The modes we used for our documentary was Pro active and Expository. We used pro active, so we could involve ourselves in interviews and group discussions, making our participants feel more comfortable and have a level engagement. However when it came to editing we decided to cut out when we were asking questions and getting involved as it took up a lot of time and we were unable to get good footage of ourselves as we were such a small group. We chose Expository to inform, educate and enlighten our audience through a narrative voice, into introducing our documentary at the beginning. Hoping to immerse our audience into the story as quickly as possible.
In our Documenatry we tried to show the ‘true’ picture of our topic by having many different opinions. Our inspirational text ‘Is it better to be mixed race’ did not have many opinions from ‘everyday’ people, just from people who had a theoretical viewpoint. We wanted to get more ‘everyday’ people perspectives as we thought this was more interesting then scientific dialogue. However, because we were unable to put in all of our footage into the 5-minute time limit, we had to cut and edit most of it. So we decided to use the most entertaining and the most opposing views that would shock people hoping to draw them in to the narrative.
For our pre production, we tried to organise as much as we could for the production section, however because it is a documentary, we couldn’t script all dialogue. We did script our questions that we would ask, but our participants were not aware of our questions and therefore we think we received their gut feeling on the topic, not a well thought through answer. We hoped this would make it truthful and not what they thought we wanted to hear. We let the people we were speaking to represent themselves by their clothes, their dialect and responses, to give more of a ‘true’ picture of them. After all we were asking about their identities and did not want to change the way they were represented.
At the start of our documentary we had many different faces, all these faces were of different ethnic groups, we chose to do this, to represent how society is now multicultural and hopefully grab people outside of our target audience more. In our audience screening a lot of people said that we had only included those of colour and that we should add people from other races too. In our final edit we filmed more people and edited it together so there is a more equal spread of ethnicities in the beginning.
Our Documenatry would be shown on channel 4 at 9pm. This is because we think that our documentary applies to the channel 4 objectives and programming.
Channel 4 tends to provoke the audiences views and challenges their opinions and we quote “foster the new and experimental in television. It will encourage pluralism, provide a favoured place for the untried and encourage innovation in style content perspective and talent on and off screen”. ''We will use our reputation for risk and non-conformism to engage a younger generation in the values of public service broadcasting’. I think our documentary would be very suited for channel 4, because of our controversial topic. Our inspirational text ‘is it better to be mixed race’ was shown on channel 4, so we know that a channel 4 audience would be most suited to our topic. Also it being shown at 9pm allows us to get our target audience (16-25 year olds) as most people are watching TV at this time. This helps the documentary to be more popular and should reach out to a wider audience as its prime time.
Our target audience for our documentary is aged between 16-25 however we understand that it may relate to people who are older, so it may appeal to them too. The target audience’s relationship with the product is intriguing because firstly, the participants in the documentary are mainly teenagers. Their dress code initially is a school uniform and their dialect, immediately reflects on the identities of our target audience. The characterisations and attitude of the participants is acknowledged by our target audience due to the common background and ideologies shared.
The diverse faces of students shown in the beginning of the documentary highlights the variety of cultures in the world this ultimately enables our target audience to engage with each person whom they feel is closest to their personal identity.
The questions have been asked and answered in standard, understandable and basic English which should appeal to our target audience.
The background music brings together people from all different ethnic minorities, which enables a wider audience to engage with the documentary. Reggae music essentially is embraced by the youth; this once again attracts our target audience.
Here are some of our outtakes.
Clip wrong 1 – to start off our documentary we have many shots of mixed race people, we had to take some out, for the fact they were not framed properly. In our audience screening the audience said that we had used too many ethnic faces and too make it appeal to wider audience we should include different races, we did this.
Clip wrong 2 – also at the start we have me (Naomi) introducing the documentary and what it involves. This shot was done many times before, in different scenery. We did this shot many times, because we had many sound problems like distortion and echoing. For that reason and others such as the long camera shot used and me being unable to remember all the words, we took it out and re-did our introduction by coming closer to me and breaking down the script.
Clip wrong 3 (groups) - We had a lot of unused interviews with groups. We couldn’t put most of it in our documentary for a few reasons. In our first group interview we realised the questions we used were very basic, we didn’t get reaction or enthusiasm in the answers. Also in our first group one-person changes after we changed our questions and asked for a second interview. This wouldn’t have worked for continuity reasons, so we took it all out. For our second group, we made a few camera errors, like zooming in and panning at random times, this would have confused or distracted the viewer, so it was taken out. We decided from then on to give our interviewers key statistics that would hopefully get their mind working and get them interested in the topic.
Clip wrong 4 (all clips) – what we found when we was making our documentary is that we had a lot of unused clips, that we was unable to use because we had to fit it into 5 minute time limit. So we picked the most controversial answers to coincide with our controversial topic, in order to make it interesting for all those who watch
Wednesday, 23 March 2011
Radio Advert.
To create our radio advert I (Naomi) used Garage band on the MACs. We decided to use the same music as we did on our documentary so it all links and also we like the music as it has a conation on the Caribbean. I then recorded Fatima’s voice (as Female Basic) and I overlapped it over the music. We had a few difficulties as we tried to make it loud as possible, also because its new software that I haven’t used before, I had to figure out what I was doing to make our radio advert. I also tried to stick to the conventions of a radio advert, with the fading in and out.
Radio Audience Screening
Through our audience screening we learnt that everyone understood what was said, however when we asked what we could we improve, the majority said, for the speaking voice to be louder. We will try and improve this, however I believe that was the highest we could go on garage band. Everyone said, that they enjoyed the music we chose. Everyone understood that the documentary was on at 9pm on channel 4. We are happy that this got across, as it was very important information. From our audience screening we learnt that the majority of people would pay attention if our radio advert came on and further more, watch our documenarty because of it.
Radio Audience Screening
Through our audience screening we learnt that everyone understood what was said, however when we asked what we could we improve, the majority said, for the speaking voice to be louder. We will try and improve this, however I believe that was the highest we could go on garage band. Everyone said, that they enjoyed the music we chose. Everyone understood that the documentary was on at 9pm on channel 4. We are happy that this got across, as it was very important information. From our audience screening we learnt that the majority of people would pay attention if our radio advert came on and further more, watch our documenarty because of it.
Wednesday, 16 March 2011
Radio Advert Script
Radio Advert Script
Fatima:
A research study suggests that Mixed Race people are more ambitious, more attractive and more successful than any other race. Do You Fit into this category? Well join us on the controversial topic on how mixed race people are perceived in today’s society; on Tuesday night at nine o’clock on channel 4 this is the Caste Me Half documentary. At Nine on Channel 4.
Fatima:
A research study suggests that Mixed Race people are more ambitious, more attractive and more successful than any other race. Do You Fit into this category? Well join us on the controversial topic on how mixed race people are perceived in today’s society; on Tuesday night at nine o’clock on channel 4 this is the Caste Me Half documentary. At Nine on Channel 4.
Radio Station
The Radio station we choose to help advertise our documentary through our radio advert is Choice FM as it generally targets ethnic groups and promotes R&B, Reggae and Hip Hop sort of music which initially attracts not only ethnic groups but mainly the youth of our contemporary society which ultimately is our main target audience.
The Radio Advert Conventions
The conventions for any radio advert are as followed. Firstly, I just did a research on other successful radio adverts on the www.matrixradio.co.uk they provide radio adverts for various different companies such as MetroCity Taxi service. They have diverse methods of attracting their different types of target audience. However, there are a several things that all their radio adverts share in common such as the use of voice overs and voice effects, the music in the background which gets turn down in the beginning but rapidly goes up towards the end. The tag line slogans for comic effect, and the concept of having a humorous tone of voice to create a funny atmosphere and put their target audience at ease.
We similarly used, the voice over and the voice effects the music in the background one which inclines towards out theme which is race therefore, we used a reggae tune for a cultural affect. We used the power of the volume in order to project the voice clearly. We used a rhetorical question in order to engage and invite our audience into the discussion we used a more or less 'judgmental' research study to provoke our audience into cooperating into the 'controversial topic' based on the origin of mixed race people and how they are perceived within society. In contrast, however, we did not use any comedy for comic effects because we felt as though the topic of race may have been a bit too sensitive to use that approach it may have possibly come across as mockery.
In conclusion, most conventions are commonly shared amongst all radio adverts however, depending of the topic or the subject which you are addressing the tone of voice and attitude varies. The purpose of the radio advert also determines the mode of the radio advert, in some cases you may use it as a means of marketing, promoting or advertising your company through self praise and etc. however in cases of debating subjects it is best to stay real and that is what me and Naomi tried to stick too.
We similarly used, the voice over and the voice effects the music in the background one which inclines towards out theme which is race therefore, we used a reggae tune for a cultural affect. We used the power of the volume in order to project the voice clearly. We used a rhetorical question in order to engage and invite our audience into the discussion we used a more or less 'judgmental' research study to provoke our audience into cooperating into the 'controversial topic' based on the origin of mixed race people and how they are perceived within society. In contrast, however, we did not use any comedy for comic effects because we felt as though the topic of race may have been a bit too sensitive to use that approach it may have possibly come across as mockery.
In conclusion, most conventions are commonly shared amongst all radio adverts however, depending of the topic or the subject which you are addressing the tone of voice and attitude varies. The purpose of the radio advert also determines the mode of the radio advert, in some cases you may use it as a means of marketing, promoting or advertising your company through self praise and etc. however in cases of debating subjects it is best to stay real and that is what me and Naomi tried to stick too.
The technology I learnt most from would be using photoshop on the MACs. I used photoshop to create the print advert and I think it helped make the print a lot more professional and clean cut. I learnt techniques such as the erase tool, horizontal type tool and lasso tool which all helped to cut and shape my print. The knowledge of these tools also helped me be able to put the Channel 4 logo on to the print advert for it to look more realistic.
The blog helped throughout the whole process. As I was planning my documentary, I would use the blog to help me, such as looking at past blogs and seeing how they constructed their own documentary. We would also update our documentary every time we did something new; this helped me later on with my evaluation. I can now look back and see what we were doing at a certain time, and notice what was wrong. Also because we put our audience screening information on the blog, i could look back, to help me as I did the final edit.
Monday, 28 February 2011
Wednesday, 9 February 2011
Audience Screening
Me and Naomi have finally managed to finish all the editing that was necessary for our audience screening, this has enabled us to carry out the next step towards our final edit of the documentary. We have received great critical, analytical and praiseworthy feedback from the people who we have showed it too. The audience's feedback was noticeable on their facial expressions and also through the written and verbal comments we've received. For example some of the students laughed at some of the answers given by the younger interviewee's of the documentary as they spoke in a very abrupt manner this was a great sense of relieve as we were worried that the controversy of the topic may have possibly caused an uproar within the classroom as students may have wanted to share their personal views, perceptions and opinions on the subject at hand. At the beginning of the audience screening we explained the purpose of the documentary the analysis and the aim. We also established the reasons in which we have asked them to have a look at the documentary we've produced, we honestly expressed that due to the fact that it was our personal documentary we have become too bias and attached to our piece of work to notice any flaws or errors therefore, we were in desperate need of an objective opinion of the public in order to help improve it. We also asked them to pick their favorite print advert as Naomi had originally designed three different ones and we found it too hard to specifically choose one out of the 3, therefore, we decided to rely upon the opinions of our public. The first question we asked was 'Did you enjoy the documentary?' 99% of our audience said 'Yes' and only one person said 'No' due to the fact that they felt as though it would not interest them because they are not mixed race themselves. We also asked what they liked the most many people loved the variety of the difference in opinions which we addressed in the documentary, they also liked the Happy Mixed Race Faces shown at the beginning to manifest the new upcoming 'race'. We also asked what they did not like many said the that they could not hear the introduction of the documentary as it sounded very echo like and this hindered the understanding of the documentary itself as this was the introduction. We have found out that people found the music very bias and they did not feel as though it contributed to the overall purpose and meaning of the documentary it sounded too subjective and one sided. The reason why we specifically choose the reggae music in the documentary is due to our target audience from the previous questionnaire that we done we found out that afro - Carribeans seemed most interested in the subject. However, due to the criticism we have received we'll have to change the music style. Many people also said that the titles were not big enough some did not stay on for long enough. We also failed to identify the speakers presented in the documentary so many people got confused with who was who. The audience also voted on the third print advert we presented they also mentioned that there was no changes necessary and it was just 'perfect' the way it was. Most of the people managed to identify our target audience by stating that it was for 16-25 however, they also felt as though any age range was able to watch it with pleasure. The main changes we was asked to make was to add new scenes on such as asking more people from outside the school environment for example, members of the public.
Wednesday, 2 February 2011
Print Advert Placement
The Newspapers we have chosen to advertise our print advert would be in the Metro and the Sun.
The Metro would be a good newspaper put our advertisement in for many reasons. The Metro is a popular paper that is mainly around about public transport, this makes it easy for people to obtain the paper and this will enable us to get a broad audience. Also if its on the trains in the morning, which students use, it will help us capture the audience we are aiming for. The metro is a free paper, so more people are likely to read it and see our advertisement unlike papers like the Mail or Mirror.
Other Newspapers we would advertise our print in would be the Sun. This is because the sun is the most popular Tabloid in england. The sun, covers stories that some other newspaers may not and because our documentary is different, it may appeal to the sun readers.The sun looks into sories alot about socity and how social aspects effect society, so i think our documentary would fit in well.
The Metro would be a good newspaper put our advertisement in for many reasons. The Metro is a popular paper that is mainly around about public transport, this makes it easy for people to obtain the paper and this will enable us to get a broad audience. Also if its on the trains in the morning, which students use, it will help us capture the audience we are aiming for. The metro is a free paper, so more people are likely to read it and see our advertisement unlike papers like the Mail or Mirror.
Other Newspapers we would advertise our print in would be the Sun. This is because the sun is the most popular Tabloid in england. The sun, covers stories that some other newspaers may not and because our documentary is different, it may appeal to the sun readers.The sun looks into sories alot about socity and how social aspects effect society, so i think our documentary would fit in well.
Print advert ideas
I have made three print adverts, all done with photoshop. These adverts will shown in our audience screening, so the audience will be able to chose the best one, for us to use a final advert. Also if they point out aspects they don't like, we will be able to change them.
1)
2)
3)
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2)
3)
Wednesday, 26 January 2011
Recent progress
Me and Naomi have been trying to put the last few pieces of editing together over the last weeks, it has been VERY difficult due to the fact that we had gone over our time limit by 10mins meaning we had 15mins worth of work, this was very hard to break down to 5 minutes. We have to yet include a few more clips so we have not yet finished producing the whole documentary. Naomi has been making a print advert and is currently still working on it, she has also been looking up some inspirational products presented by Channel 4 to give her a rough idea of what she will be producing for our documentary she has found a picture emerged with many different faces and finally formed to make one face in total. I have been trying to produce a radio advert with a reasonable speech. The radio advert is going to be short yet sharp and straight to the point it may possibly also include some factual and contextual background knowledge to help draw in the audience. We have to yet put in our introduction, voice over, statistics of mixed race people in the beginning of the documentary and also the ending. We are currently trying to work towards our audience screening which was originally suppose to take place today but due to the fact that we have only an incomplete documentary to show we've decided to extend it to possibly next week. We are also trying to bear in mind that we have to do our commentary which is also going to take quite awhile and we have to gather all the pieces which we've cut out from our original documentary to meet the minutes of the final piece which we should be producing.
Wednesday, 12 January 2011
Monday, 10 January 2011
working on the documentary
Today, we were editing our documentary. unfortunately one parent of a mixed race child that we was meant to interview has cancelled therefore, we have to continue editing our documentary.
Wednesday, 5 January 2011
progress
We have started to interview our people in order to start the editing of our recording. Firstly we interviewed a parent of a mixed race child, who gave us his personal experience of how society has perceived his marital mixed race relationship with his wife and also how members of his family had reacted towards him having a mixed race child. Some of the questions we asked was 'Has society changed their perspective of mixed race children?' he answered that 'society had certainly changed their perspective of mixed race children only for the better'. Secondly, we interviewed a group of black and white girls and asked them of how they generally perceive mixed race children and whether or not they are as accepted within the community as other races. The girls enthusiastically contributed well and gave us a variety of examples and analysis which gave us an understanding of contemporary society's view on mixed race pupils. We than interviewed an older mixed race person, who is also a teacher at our school to give us her interpretation and experience of being mixed race, she openly discussed issues such as racism and her family's response and her upbringing. We also asked whether she felt to be more black white or neither she answered that she preferably not tie herself down to a particular race her background enables her the freedom to be both therefore, she embraces her cultures from both sides and accepts the variety to be found within her. We are currently editing the clips and are looking forward to our final interview with a mother of a mixed race child, we have already discovered the paternal perspective of having a mixed race child however, we are now determined to explore the maternal perspective of having a mixed race child in today's society.
Tuesday, 4 January 2011
The interviews
Me and Naomi are going to interview many different people in order to get their personal perspective of mixed race people.
The first group of people we are going to interview are group of young girls, who attend the Lea Valley sixth form to contribute their understanding of mixed race people towards the documentary. The questions we are going to ask are:
1. Do you know any mixed race people?
2. Do you think there is any stigmas/stereotypes attached to being mixed race?
3. Do you think a mixed race person is more black or white?
4. Do you think society has changed their views on mixed race people? Negative/Positive?
5. Are mixed race people at a advantage or disadvantage in terms of racism?
6. President Obama is clearly mixed race do you think it is acceptable to refer to him as black?
The second person we are going to interview is a parent of a mixed race child.
1. What is 'Mix' is your child?
2. Do you think there is any stigma attached to having a mixed race child?
3. Was your family supportive of your child being mixed race?
4. How do you think being of a mixed race heritage has changed society?
5. Do you feel like you have to teach your child about both their cultures? How?
Thirdly, we are going to be interviewing mixed race people.
1. What 'Mix' are you?
2. Which of your parents are black/white?
3. Are you 'accepted' more by one side of the family? if so which?
4. Which side of your family do you feel most comfortable with>
5. In your opinion do you feel more black/white or neither?
6. How do you personally respond to racism?
7. Has society changed their view on mixed race people?
The first group of people we are going to interview are group of young girls, who attend the Lea Valley sixth form to contribute their understanding of mixed race people towards the documentary. The questions we are going to ask are:
1. Do you know any mixed race people?
2. Do you think there is any stigmas/stereotypes attached to being mixed race?
3. Do you think a mixed race person is more black or white?
4. Do you think society has changed their views on mixed race people? Negative/Positive?
5. Are mixed race people at a advantage or disadvantage in terms of racism?
6. President Obama is clearly mixed race do you think it is acceptable to refer to him as black?
The second person we are going to interview is a parent of a mixed race child.
1. What is 'Mix' is your child?
2. Do you think there is any stigma attached to having a mixed race child?
3. Was your family supportive of your child being mixed race?
4. How do you think being of a mixed race heritage has changed society?
5. Do you feel like you have to teach your child about both their cultures? How?
Thirdly, we are going to be interviewing mixed race people.
1. What 'Mix' are you?
2. Which of your parents are black/white?
3. Are you 'accepted' more by one side of the family? if so which?
4. Which side of your family do you feel most comfortable with>
5. In your opinion do you feel more black/white or neither?
6. How do you personally respond to racism?
7. Has society changed their view on mixed race people?
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