Wednesday, 13 October 2010

Questionnaire for target audience





For our Taget Audience we gave out 17 Questionnaires to people. From the Results we think the questionnaire has changed our target audience, as we was going to aim it at all ethnic group but we now think our target audience should be aimed at ethnic minorities, especially mixed raced. We also gathered that many people thought that someone who was mixed race, could be either classed as white or black considering on their skin tone, which could back up our idea that if you are mixed race, you are looked at differently depending on your skin colour. We also noticed that people had very strong opinions, however did not put it down on paper as they thought it would be the 'wrong' answer.
From our questionnaires their was 9 female and 8 male, with the majority of them being aged between 16-18, we also had 2 people from the aged group of 30-40. In our questionnaire we asked the question ' would a documentary about being mixed race appeal to you?' we asked this to see if, targeting our documentary at a broad audience, would appeal, however from our results it showed that only a certain amount of people would be interested, and that was also depending on what nationality they was. 9 out of the 17 people said they would be interested, the majority of those people said they would be interested because they would want to learn more about it and that it effects them personally, either they are mixed race or know someone that is. 8 out of the 17 people said they would not be interested, this is because they said they was not mixed race so it wouldn't appeal to them. We wanted to know how many mixed race people knew, all but three, put 5+ , this helps us back up thr point that mixed race people are very common. We wanted to know people's nationalities because we wanted to know that, if that would effect our results, and we noticed that some ethinic groups would be less interested than others. Another question we asked was ' do you think there are any stereotypes attached to being mixed race' we thought this question would be a key element for us, as this is asking, how mixed race people are peiceved in society. Although majority of the people said no, there was no stereotypes, the people who answered yes, said that mixed race people may have sterotypes such as ' the mixed race child can be called more than one race' or ' money- they might be poorer'. we think we might have got more responses on this questionnaire, if people just wrote down what they thought, than what they thought we wanted to see. For our documentary we also wanted to know if being mixed race is dependent on your skin tone, so we asked ' would you class a mixed race person as? Black/White/neither/Depends' When respondents put down depends, they all put on skin colour, this backs up our idea.
Carrying on from that question we named some celebrities, who are mixed race, light and dark or black people who are light skin. most put the light skinned mixed race celebrities as 'white'. this also helped us show society looks on peoples skin tone, to determined how mixed race someone is. Our final question was 'have you seen any documentaries or programmes based on being mixed race' All but one said they haven't seen any, these helps us show we are very unique and the one person who said yes, said it was 'is it better to be mixed race' which is one of our inspirational products.

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